Brandon Tourism partners with Driftscape to make visiting easier for travellers

Travellers on Highway 1 now have more reasons than ever before to stop in Brandon!

Starting today, in partnership with Driftscape - a Canada-based mobile storytelling platform, the city of Brandon is all set to bring unique exploration experiences to travellers right at their fingertips!Brandon Tourism Driftscape graphic

Just two and a half hours west of Winnipeg, Brandon has always been a natural pit stop for those travelling cross country. However, this city, and region for that matter, boasts an impressive array of tourism options for travellers.

“This partnership provides Brandon the opportunity to raise our hands and say, ‘hey, there’s cool stuff to do here as well’,” said Lanny Stewart, Brandon Tourism manager. “The decision to join forces with Driftscape just adds to the digital toolbox we’ve unveiled recently for visitors to help them discover our city. We’re excited for what this partnership means to our city and believe visitors who do utilize this app – and see for themselves what Brandon has to offer – will not come away disappointed.”

Be it a tour through time as you explore the city’s historical sites, uncovering the hottest places to dine at, fun family activities, to much more, Brandon offers it all - while Driftscape’s engagement features, ranging from interactive self-guided tours, augmented reality mode, offline mode, trip itineraries, and more, make for an immersive trip planning experience.

The app will also empower the city to share valuable real-time notifications with passersby, as well as notify visitors about unique local businesses and tourism highlights that surround them, as they explore the region.

Whether your journey is long or short, Brandon is a great place to unwind. To begin your adventure, download the Driftscape App!

About Brandon

The City of Brandon’s growth has kept pace with the fastest growing cities in Canada. Brandon is not just a blip on the radar in Manitoba; it’s the second largest city in the province full of patrons dedicated to the ever-evolving growth such as a burgeoning downtown core, a vibrant and fulfilling east end experience, and a variety of locally-owned shops and restaurants that provide a Brandon-only feel. Plan your excursion to Brandon - a city on the rise.

About Driftscape:

Driftscape is a Canadian startup whose core product is a local discovery and travel app. The Driftscape app provides a platform for municipalities and unique cultural organizations to share their stories in an interactive and engaging fashion to a growing base of active users.

For users, the app is a personal guide that helps them explore their surroundings from the point of view of diverse local experts. The app also helps users discover places of interest, events, and tours from a growing list of content partners.

Available on iOS and Android devices, Driftscape is an ad-free platform dedicated to making local culture easier to discover. There are currently over 50 organizations using the app to share their stories and over 5000 points of interest, events, and tours across Canada.


Hmmm... What to do?


So you’re in the city for a day trip...

What do you do?

We’ve got a long list – but here’s a small glimpse into what’s possible for you and your family while in our city.


Crows G Store 1


Install our app!

Before you arrive, might we suggest you install our app? The Brandon Tourism app is your complete and up-to-date guide on everything to see and do while in our city – and it’s all in the palm of your hand. You can bookmark your favourites, all the while enjoying an interactive map that shows every restaurant, shop and activity in your area. Download on the App Store or get it on Google Play!


Breakfast of champions

Brandon is loaded with great options for your first meal of the day. For today, let’s pick Komfort Kitchen – which is a staple in the heart of downtown. You won’t regret the decision. Trust me.


Put your walking shoes on

Explore Brandon’s outdoor spaces such as the Brandon Riverbank or Crow’s General Store. Both are fantastic spots for those looking to go for a walk or to simply enjoy the beauty of nature! Not only that, the Riverbank is home to the Discovery Centre, which includes Brandon souvenirs, travel information and so much more, while the General Store at Crow’s is a neat 50s style ice cream shop!


Food is awesome

After some outdoor adventures, it’s time to enjoy more of Brandon’s culinary delights. This time, we turn to Lady of the Lake, which is well known for its amazing lunch menu.


Experience some history

Who doesn’t love cool planes? Visit the Commonwealth Air Training Plan Museum and immerse yourself in Canada’s unique military history.


Game time

Make your way to T-Birds and rack up tickets playing a variety of different arcade games and cash in your winnings for some awesome prizes.


Supper time

End your day with a full stomach at one of Brandon’s fantastic upscale dining establishments such as Albert’s Bistro! From moussaka and spanakopita to souvlaki and tzatziki, Albert’s Bistro consists of some of the finest authentic cuisine in Brandon.


Visit and plan your trip to our city today!!



Brandon Riverbank proclaims it's the swallow capital of Manitoba!



In partnership with Assiniboine Food Forest Inc., Brandon Riverbank Inc. officially proclaimed itself as the swallow capital of Manitoba!211199700 4172466472843716 8666901783708886147 n

The proclamation comes after an in-depth swallow bird count of the Riverbank area recently, where Riverbank officials anticipate approximately 1,000 young swallows will be fledging this summer – a number that Dave Barnes, a local nature enthusiast and outdoorsman who is the chairperson and founding member of the Assiniboine Food Forest, believes is accurate.

“The reasoning was because the habitat is absolutely ideal for swallows at the Riverbank,” said Barnes. “I believe there are more nesting pairs of swallows there than on any other similar-sized land area in Manitoba.”

There are four species of swallows breeding at the Riverbank. In order of population size, they are as follows: cliff swallow, purple martin, tree swallow and barn swallow. The Riverbank grounds feature four thriving purple martin castles near the Discovery Centre patio, built and managed by Barnes himself.

Swallows live in a wide range of habitats. They are dependent on flying insects and can be found in any open habitat including grasslands, open woodland, savanna, marshes, mangroves and scrubland, from sea level to high alpine areas.


With files from release 




Indigenous sharing circle created in Brandon!


Another fantastic addition is on the verge of completion in the city. 

Brandon Riverbank is now home to an All Nations Sharing Circle. The Brandon Sun has a great story on this project.

For more, click here



Food Truck Warz planning to make return in September!


It looks as though there's a big event slated for a return in the coming months here in the city!0Q2A2897

BDNMB.CA recently announced that Food Truck Warz is set to take place Sept. 16-19 at the Keystone Centre. The event will consist of 26 food trucks from all over the province! It looks as though there will be a midway taking place on the grounds as well! 

The event will only take place pending government approval. 

For more, click here







Install the Brandon app today!164243144 5351190504953203 8782648340016640320 n


We're excited to officially announce our new app!

The Brandon Tourism app is your up-to-date digital directory on the best things to see and do during your stay in Brandon, all in the palm of your hand!

Not only is this app helpful for visitors, but it's a great tool for locals too!

Scan the QR code or visit and install the app to your mobile device TODAY!










Events planned for Keystone Centre this year


It looks as though Brandon's Keystone Centre will be holding events this year!

 “We will definitely be holding events this year but the scale of those events is always the question," Keystone Centre marketing director Jared McKenzie told Discover Westman. "So whether that’s hockey with no fans or hockey with limited fans or small meetings or if the large events like Ag Days or the Winter Fair but done in a different way, we’ll do what we can to make that happen.”

For the full Discover Westman story, click here.




Shop local and help boost our local economy!


It goes without saying the tourism industry is in the midst of some significant challenges right now due to the global pandemic.Yellow Retro Coffee Shop Promo Instagram Post

With that being said, it’s more important than ever to shop local this holiday season in an effort to help boost your region’s economy so when life goes back to normal so-to-speak and tourism is once again a significant part of people’s lives, the business sector will be there ready to take our money in exchange for those awesome goodies they provide!

Because Manitoba is in code red, here are just a few local gift shops of some of the great Brandon establishments so you can shop from the comfort of your own home!

AGSM e-Gift Shop now open!

The Art Gallery of Southwestern recently unveiled its e-Gift Shop for folks looking to purchase some really neat items. The online store includes a variety of items from ceramics, paintings from local artists, glass, jewelry and much more! 


Brandon brings you back at the Riverbank

The Brandon Riverbank/Brandon Tourism gift shop items are now available for purchase via social media! Make sure to check out the Brandon Riverbank and Brandon Tourism social media channels over the next little while as they’ll be providing continued updates on what’s available for purchase! Items include “Brandon brings you back” apparel, Manitoba 150 items, stuffed animals and books just to name a few! 


Pick up some holiday décor at the Lady

Head to and check out all the new products they have online for purchase! They’re adding products daily! You can also shop by phone at 204-725-4181.


So many great items at The Little Shoppe

Whether it’s clothing, décor, candles, cards, gifts, The Little Shoppe is here for you! Check out their Facebook page as it’s updated regularly with items available for curbside pickup!


*Again, these are just a FEW of the plethora of great places to shop in our city! For a more extensive list of what we all have available, click here.*








What to do in Brandon . . .Things to Do in Brandon Manitoba 12 of 44 1024x812


Brenna Holeman of This Battered Suitcase, a popular travel blog site, visited Brandon recently providing her unique analysis on what to do in our great city! Holeman, who currently resides in Winnipeg and has visited over 100 countries over the past 14 years, filed an in-depth blog on what to do and where to go in Brandon! 

Read the blog here.










Staycation ideas in Brandon!nature


It's been well documented that the current health situation has severely impacted the tourism industry around the globe - including right here in Brandon. Travel restrictions have created less than ideal situations, but it shouldn't deter locals from enjoying their own city's backyard!

The following are just a few staycation ideas for those looking for things to do in our great city! We please ask that everyone practice social distancing while enjoying their staycation!

1. Enjoy the artwork

 Take a tour of all the colourful, vibrant murals downtown Brandon has to offer! (Turn to pg. 37 of the 2020 Brandon Visitor's Guide for addresses of all the murals.)

2. Spend an afternoon at the Riverbank

This beautiful greenspace is home to an expansive trail system, outdoor art installations, educational programs and so much more! 

3. Head to a patio

Restaurant patios are now available for people to enjoy! Head to one of your favourite spots, sit down and relax!

4. Enjoy a round of golf

Grab your clubs and take in a round of golf as Brandon has several challenging golf courses!

5. Head to the Hills

The Brandon Hills Wildlife Management Area is always a popular spot for the outdoor enthusiast. Go for a hike, bike ride or maybe do some bird watching while you enjoy the variety of trails the Hills has to offer!

6. Parks, parks and more parks

Head to Dinsdale Park and take in the CN Train monument or maybe spend an afternoon fishing. Other notable parks include Queen Elizabeth and Rideau, among so many others!








Discover nightlife in Brandon!drinks new 1


When it comes to nightlife, Brandon is best known for its plethora of options available! 

Below are just some of the options available for those looking for nightclubs and live music in the area!


The Guiness Tavern

Located in the heart of downtown Brandon, The Guiness Tavern provides that pub-like atmosphere along with great food, people and music! The Tavern also includes an Irish-inspired menu, which includes bangers and mash as well as steak and mushroom pie.



It’s one of the hottest nightclubs around! Fantastic socials and rockin’ DJs are a regular occurrence at this hotspot in the city!


Lady of the Lake Shop Café & Pub

The live music nights at the Lady make for an awesome atmosphere one can only describe if there in person. Plan your next night out at Lady of the Lake today!


The 40

The 40 has been known for serving up good times, great food and some of the very best local, national and international entertainment for many years.


Great Western Roadhouse

It’s considered a social hub for folks in Brandon! If you’re looking to dance the night away with friends or maybe you’re stopping by for dinner before the big game, come on out and enjoy.


Chez Angela Bakery and Cafe

Not only is Chez Angela considered a great story for baking in the area, it also has a unique atmosphere with local music events on its calendar on a regular basis. Come out, have a drink, enjoy fresh-baked goods and have a good laugh with friends!


For more information on where to go and what to see in Brandon, check out the 'Do' section of the website.




2019 Brier brings substantial economic impact to Brandon! 

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The results of an economic impact assessment of the 2019 Tim Hortons Brier were recently released by Brandon First and the City of Brandon Economic Development Office. 

The overall economic activity in the province directly generated $7.4 million with more than 5,000 visitors coming from out of town to attend the event, which took place March 2-10 at the Keystone Centre. 

"The Tim Hortons Brier was an incredibly successful event for the Keystone Centre, for the City of Brandon, and for the Province of Manitoba," said Jeff Schumacher, CEO of the Keystone Centre. "The opportunity to offer fans a flagship curling event and present the facility to the rest of Canada and the world is an important investment in the building's legacy and future, so we also want to extend a special thank you to Curling Canada for bringing the Tim Hortons Brier to the Keystone Centre."


With files from release





Brandon Indigenous Tourism has new identity

Brandon, MB – In association with the Brandon Urban Aboriginal Peoples’ Council, a new Brandon Indigenous Tourism logo has officially been unveiled. Brandon Indigenous Tourism Logo

The Brandon Indigenous Tourism logo was created to uphold the acknowledgement of embracing the Indigenous story of our community, peoples and land. Brandon is located on Treaty 2, the unceded Territory of the Dakota and homelands of the Metis Nation.

The logo is shaped in the form of a medicine wheel that embodies the four directions (north, east, south and west) and is represented by the four colors (red, yellow, white and black). The logo is also shaped in the form of a compass as it provides direction and a sense of adventure and navigation through history. The story of First Nations is represented by the tipi embraced by two trees on the land and the Metis are represented by the Infinity symbol that is expressed in the shape of the Assiniboine River and its many twists and turns.

The image of the logo tells of a story that is often found in most urban centres and asks the question; what is the origin story of the land? Here you will see the city of Brandon in the background as the Indigenous learning experience is showcased in the forefront and offers a teaching and understanding of Indigenous history, peoples and importance of recognizing land and water.

“In Brandon, Manitoba we have embraced the ancestral story of the land and give recognition to the history of the land and Indigenous peoples who originated here in Southwestern Manitoba on the crossing of Treaty 1 and Treaty 2, homelands of the Metis and a community we call home.” – Jason Gobeil, Aboriginal Community Coordinator

Brandon Indigenous Tourism is created to support local actions and events that educate and open opportunity of building relationships with land, with Indigenous peoples and with each other. You will find many opportunities in Brandon to learn from the community with National Indigenous Peoples Day, Honouring the Good Road Gala and commemorative walks for Orange Shirt Day and Sisters in Spirit just to name a few.

The logo is already showcased at the Brandon & Region Tourism Centre along with indigenous tourism publications for anyone interested.




Things to do in Brandon in the winter!


It may be a bit chilly and there may be snow outside but that shouldn’t deter anyone from coming to Brandon because there’s always so much to see and do!WK shot


Sports, sports, sports!

Whether it’s the Brandon Wheat Kings, Brandon University Bobcats or ACC Cougars, folks coming to the city during this time of year can enjoy some high-quality entertainment at the rink or on the court. The atmosphere at these games are high-energy and so much fun!


Rent a cabin at Nature’s Hideaway

Head out to Nature’s Hideaway and enjoy the stunning natural beauty of the Brandon Hills. The cabins are an ideal retreat for the weekend. Sleep in, soak in the hot tub, go snowshoeing in the afternoon. And at night, have a hot chocolate and enjoy a flick!


Royal Manitoba Winter Fair

Start planning your trip to the Royal Manitoba Winter Fair in Brandon! It's always a great event for the entire family! Considered the largest combined indoor agricultural fair and equestrian competition in the province, the RMWF is a one-of-a-kind event that is always jam-packed with stuff for people of all ages!


Enjoy some drinks and eats downtown!

Take a stroll downtown to one of Brandon’s own Fraser Sneath Coffee or One and Only Coffee for a latte or green tea. Then, as you’re checking out some of the great decorative murals located in the area, stop in to Chez Angela for some baked goods made by hand with locally-sourced ingredients.


Check out our history!

Located in the heart of Brandon's heritage-rich downtown hub, stop by the Brandon General Museum and Archives as there’s always something new to see and explore. Enjoy a guided tour through the municipal heritage site and original home of Brandon’s first Mayor Thomas Mayne Daly at the Daly House Museum. You could also head on down to the Commonwealth Air Training Plan Museum and visit Canada's only Air Museum dedicated solely to those who trained and fought for the British Commonwealth during the 1939-1945 War.


Photo by Sandy Black


This is just a glimpse into what Brandon has to offer! Check out the ‘Do’ section of our website for a complete listing of cool things to do in our great city!



Unique Manitoba destinations come together to learn at Travel Manitoba’s Place Brand Summit


Nearly a dozen tourism destinations, including Brandon, came together recently in picturesque Clear Lake for two days of learning, from experts and from each other, about what it takes to encourage travellers to seek out the province’s lesser known destinations.

Travel Manitoba’s second annual Place Brand Summit brought together representatives from all destinations that have participated in the corporation’s Place Branding program.  The program, launched in 2017, helps destinations understand the potential of developing a strong place brand.  Defined as the process of image communication to a target market, place branding creates a single brand for a destination and extends it to all its offerings and interactions.  IMG 0074 1

“A well-articulated place brand strengthens a community’s sense of place by creating alignment between the language and messages created by business, the community and visitors”, said Linda Whitfield, Vice President of Marketing & Communications for Travel Manitoba.  “We believe our place branding program is a proven means of growing tourism through increased visitation to distinct destinations within Manitoba.”  

To date, place brands have been created for Clear Lake, Gimli, Brandon, Saint Boniface, Neepawa, Portage la Prairie, Morden/Winkler (joint), Flin Flon, Whiteshell Provincial Park, and Thompson.  A new brand is currently in development for Winnipeg.  Nearly all brands were represented at the Summit.

The place branding initiative supports Travel Manitoba’s strategic priority of fostering a culture of pride of place.  “It’s helping communities view their destinations through a different lens and is generating a strong sense of pride of place.  We are confident that as the brands take root, many residents will become ambassadors for tourism in Manitoba”, said Colin Ferguson, President and CEO of Travel Manitoba.

The Summit addressed topics such as “Securing community engagement and partner funding”, “Creating engaging Advertising”, “Building a social media presence and maintaining brand integrity”, “Working with social media content creators”, and “Event creation and partnerships as a way to grow your brand”.  Both local and out-of-province presenters provided insight into the topics.

“I came back to the office inspired and rejuvenated to press on with our local tourism efforts”, said Marilyn Crewe, Economic Development Officer in Neepawa, whose responsibilities include tourism.

Next year’s Summit may once again be held outside of Winnipeg, which allows place brand representatives to see other communities that, like their own, often struggle to have Manitobans realize all there is to see and do in their community.  Having a unique place brand is often the first step to building that awareness.


Travel Manitoba release





Tourist information area receives significant upgrades

Tourist upgrades

The tourist information area located inside the Riverbank Discovery Centre has undergone a significant facelift recently thanks to Travel Manitoba and Westman Communications Group. 

Upgrades include new brochure racks and a three-tier book table, funded by Travel Manitoba and purchased by way of Retail Supplies WR Display & Packaging in Winnipeg, as well as a TV and two iPad stations, which were donated by WCG.

“Travel Manitoba is proud to support the improvements and modernization of the visitor information centre at the Riverbank Discovery Centre,” said Colin Ferguson, President and CEO of Travel Manitoba. “Leading innovation in the delivery of visitor services is an important corporate objective as we work to build brand and market positioning. We understand the value of providing visitors with relevant and timely information to ensure they’re equipped to discover the city of Brandon and Manitoba as a whole.”

“The Riverbank Discovery Centre is a great facility that supports local tourism and the community,” said Courtney Baxter, Manager of Marketing at Westman Communications Group. “Westman is happy to donate up-to-date technology as part of their initiative to modernize their information area, supporting their continued growth and dedication to bringing tourism and exciting events to Brandon for years to come.”

“I cannot thank Travel Manitoba and Westman Communications Group enough for their support in this initiative,” said Lanny Stewart, Brandon Tourism Manager. “Their partnership in this endeavor helped create a much-needed new look and design to the area as well as up-to-date technology for tourists visiting the centre.”

“A lot of work has been put into getting this project complete and I’m appreciative of all parties involved in making this happen,” said James Montgomery, GM of Brandon Riverbank Inc.


Brandon Tourism release





Annual Manitoba Tourism Awards take placeIMG 0869


The 21st annual Manitoba Tourism Awards took place on Thursday, Sept. 19 at The Metropolitan Entertainment Centre in Winnipeg. The Manitoba Tourism Awards recognize outstanding contributions to the provincial tourism industry. The Tim Horton’s Brier and National Indigenous Peoples Day were Brandon finalists in the event of the year (over $5,000) and Indigenous tourism award respectively.

The winners:
Aspiring Youth Award
Megan Dudeck: Megan’s contributions to marketing, promotion and event planning in Riding Mountain National Park resulted in increased visitation to the park.
Event of the Year Award, budget under $5,000
Birds and Beer Flights: This new, sold-out event at Oak Hammock Marsh combined waterfowl viewing with beer tasting.
Event of the Year Award, budget over $5,000
Festival du Voyageur 50th Anniversary Edition: Innovations, upgrades and diverse programming complemented the revival of le Festival du Voyageur’s retro logo for its 50th anniversary milestone.
Volunteer of the Year Award
Richard Winton: Demonstrating leadership and team spirit, this enthusiastic volunteer has trained over 95% of new volunteers at Assiniboine Park and Zoo over the last six years.
Indigenous Tourism Award
Opaskwayak Indian Days: This long-running festival brings together the community and visitors to celebrate First Nations traditions, heritage and culture.
Innovation Award
St. Labre 200: This small community is becoming known as the go-cart capital of Manitoba thanks to an innovative event welcoming 1,700 racers and spectators.
Marketing Excellence Award
27 Minutes for 27 Years, Mandela: Struggle for Freedom Campaign: The Canadian Museum for Human Rights found a way to tell Nelson Mandela's story, generating enthusiasm and resulting in 21 million impressions.
Partnership Award
Third + Bird Clear Lake Summer Market:  With the goal of boosting the profile of both brands, this partnership created a new signature event in Riding Mountain National Park.
Award of Distinction – Ambassador
Karly McRae: Over the last 10 years, Karly has grown into a champion for tourism and economic development in Clear Lake Country in Riding Mountain National Park as the owner of Lakehouse Properties and the founder of Clear Lake Country destination marketing organization.
“Manitoba’s tourism industry has had a big year,” said Colin Ferguson, Travel Manitoba President and CEO. “With Lonely Planet naming Manitoba as one of the top 10 regions in the world to visit in 2019, our tourism industry continues to set the bar high. What all of the 88 nominees, 27 finalists and nine winners have in common is the ability to offer exceptional service along with engaging and distinctive experiences that are the core of our province’s tourism industry.”

Growth, Enterprise and Trade Minister Blaine Pedersen added: “Promoting Manitoba tourism means creating jobs in Manitoba and thanks to all of you for being a part of the tremendous success we have achieved, together, over the past four years.  We will build on this momentum and take the industry to new heights by devoting an additional 25 per cent above the present allocation of provincial tourism revenues toward growing the industry even more. The funding increase is part of our Manitoba Works jobs plan to add 40,000 more private sector jobs throughout the province over the next four years.” 

Nominations for the Manitoba Tourism Awards are submitted by industry peers and finalists and winners are selected by an industry-based judging panel. Winners received a trophy and the right to use the Manitoba Tourism Award symbol for advertising and promotion.

With files from Travel Manitoba release



Brandon ‘brings you back’ with launch of community place brand


With the launch of a new regional place brand, the community of Brandon, Manitoba, has cemented its place on the Prairie Canadian landscape as one that warmly invites visitors in and promises them a constant path on which to return.

The centrepiece of Brandon’s new tourism brand is the succinct, yet passionate phrase, “Brandon Brings You Back.” Represented visually as a colourful logo and tagline, the four impactful words are adorned with Brandon Logo RGBbrilliant ribbons of blue, purple, red and orange reminiscent of a Prairie sunset stroll along the Assiniboine River corridor, and also speak to Brandon’s inviting and inclusive nature, its vibrant, diverse and dynamic community, and the promise of a place worthy of return, time and time again. Together, the logo and tagline create a visual identity that instills a sense of pride of place and a commitment to the welcoming brand of hospitality that only Brandon can deliver as the region’s consummate host.

Led by Winnipeg‐based McKim Communications Group under the umbrella of Tourism Manitoba’s multiyear Place Branding initiative, Brandon’s place branding journey began approximately one year ago. The multi‐faceted creative process was highlighted by a February 2018 community workshop with more than one hundred people in attendance, including some of Brandon’s most creative forces, and culminated in an official launch event earlier this evening.

“While our vibrant City has always had a broad base of tourism products and has experienced notable success in bringing events to Brandon, we’ve thus far been lacking that ‘marquee statement’, that catchy slogan that sums up everything we know we can offer guests from near and far,” noted Rick Chrest, Mayor of Brandon. “Anyone who has ever lived in Brandon, visited Brandon, or has had the ‘Brandon Experience’, so to speak, knows that this new slogan, ‘Brandon Brings you Back’, is the undeniable truth, and I very much look forward to seeing this brand spread its wings in our community and beyond.”

Chrest noted that while the City of Brandon, Brandon Tourism and the Brandon First destination marketing organization will be the brand’s lead ambassadors, it belongs to the entire community and will be best championed by all organizations and residents, whether they are hosting a large‐scale event or simply recommending their home city to family and friends as an unforgettable place to visit.

"Brandon Tourism is extremely excited about the new place brand for our City,” said James Montgomery, General Manager of Brandon Tourism. “Brandon is a great place to call home and a wonderful place to visit. We are confident that this new branding will emphasize this.”

“Whether it is turning a one‐time visitor into a recurring visitor, enticing back those who have moved away, or compelling events like the 2019 Brier to return ‘home’, this brand perfectly captures Brandon’s ability to bring people back,” added Graham Harvey, Executive Director of Brandon First.

With today’s launch, Brandon becomes the ninth regional destination in Manitoba to benefit from Travel Manitoba’s Place Branding program, which was initiated in 2016 as a means of growing tourism through increased visitation to distinct destinations within Manitoba.

“Travel Manitoba is so pleased with the new place brand for Brandon,” said Colin Ferguson, President and CEO of Travel Manitoba. “As Manitoba’s second largest city, Brandon’s success as a tourism destination is integral to the overall growth of tourism in the province. There is so much opportunity to raise the awareness of all that Brandon has to offer, and we’ll continue to work with Brandon First and Brandon Tourism to support their efforts in doing so.”

*City of Brandon news release


A look inside the visual identity . . . 






The graphic element that surrounds this wordmark references several aspects of Brandon’s brand promise.

Its colours can speak to the warm glow of a sunset, the rolling hills of the surrounding prairie landscape, or the refreshing experience of a stroll alongside the winding Assiniboine River. So they speak to the opportunity to connect with the brilliant and beautiful natural surroundings of the Brandon region. More importantly, they speak to a warm embrace, or the feeling of inclusion that surrounds you in Brandon. So this form also represents a vibrant, dynamic and diverse city that is eager to invite visitors in.

Ultimately, you get the idea that there is always a path that leads you back to Brandon. That there is an open invitation to revisit the city again and again to experience the kind of welcome and hospitality that only Brandon can deliver as the region’s consummate host.




Visual Identity Guidelines - Click here.

Full Colour Logo - Click here.

Black Logo - Click here.

Reverse Logo - Click here.

Reverse Colour Logo - Click here.




Provincial Tourism strategy aims to grow sector


The Manitoba government, Travel Manitoba and the Manitoba Chambers of Commerce recently launched a new provincial tourism strategy aimed at increasing tourist expenditures to $2.2 billion by 2022.

“There is significant demand for the types of travel experiences Manitoba can offer, including northern and Indigenous tourism, and world-class water-based experiences such as fishing, paddling and lakeside recreation,” said Growth, Enterprise and Trade Minister Blaine Pedersen in a release. “The strategy provides us with a roadmap to capitalize on these opportunities by setting clear goals and working together to position Manitoba as a unique and vibrant four-season destination.”

The Provincial Tourism Strategy identifies five goals for the sector:
•    continuing to market and promote Manitoba through branding initiatives;
•    investing in destination and experience development;
•    improving transportation and mobile connectivity;
•    fostering collaboration among all stakeholders; and
•    building public support for tourism.
“We’re very proud of the accomplishments made to date, and we’re excited by the opportunity to reach our goal to increase tourism visitation expenditures to $2.2 billion by 2022,” said Colin Ferguson, president and CEO, Travel Manitoba.  “Our strategy will fuel that growth by ensuring all key stakeholders have a clear vision for the future.”

Ferguson noted the strategy is based on extensive consultations with industry and supported by a steering committee, a measurement and monitoring system, and regular opportunities for stakeholder feedback.
“Manitoba has a professional, passionate and dedicated tourism industry, and this strategy will lead to tourism becoming an even greater economic driver for the province than it is today,” said Chuck Davidson, president and CEO, Manitoba Chambers of Commerce.

The minister confirmed the Provincial Tourism Strategy is the second sector strategy under the recently announced Economic Growth Action Plan.  In their report, Growing Manitoba’s Economy, co-chairs Dave Angus and Barb Gamey recommended development of targeted sector strategies as a priority to foster competitiveness, facilitate growth, identify investment opportunities and address economic barriers in the province.

Manitoba’s tourism sector contributes more than three per cent to the province’s GDP, and expects to see a 19 per cent increase in visitors by 2022, attracting 12.6 million local, national and international visitors, up from 10.6 million visitors in 2016.

View the Provincial Tourism Strategy here.


 *News release